10 Components of an Effective Squeeze Page

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What is a squeeze page?  A squeeze page is a web page designed to do one thing and one thing only – to persuade your visitors to sign up for your mailing list so that you obtain their permission to send them additional emails and information .

List building is critical to every online business and a squeeze page is one of the best resources you can use to quickly turn web traffic into mailing list subscribers .

Many squeeze pages convert visitors to subscribers at a rate of 30 to 50% but a really well-designed squeeze page might have a conversion rate of 60%   or even better . The conversion rate does not only depend upon the design of the squeeze page   – it will be dependent upon the quality of the visitors landing on the squeeze page   – but you can do a lot with the design to increase the rate of conversions .

Here are the key components of a powerful squeeze page.

1. An Attention Getting Headline

Immediately beneath your web site title or logo you need a bold attention-getting headline .

2. Promise to Deliver Value and Deliver on Your Promise

Your heading or possibly a subheading immediately under the heading should promise to deliver something valuable that your visitors would want . If they believe that you will deliver the value you promised , and if they really want it , then they will opt-in to your list . It’s as simple as that.

3. Offer a Gift

Offering a free gift such as a free report or free e-book is one of the most effective  list building techniques. If you don’t have an e-book or report to offer , write one. Free reports don’t have to be 200 pages. Many e-books given away like this are just 20-30 pages.

4. Create Urgency

Provide a sense of urgency.   Use words like “Today”, “Now” or “Immediately”. Mention that the first 50 subscribers will receive a secret bonus.

5. Don’t Ask for Too Much

Don’t ask for too much information in your sign up box . All you need to obtain at this time is your visitor’s first name and their email address . If you request too much information immediately you may turn off some subscribers and your conversion rate will fall. Leave the other information for later when they know you better Don’t forget the purpose of your squeeze page is just to get them in the door.

6. Keep it Brief

A squeeze page should not be designed like some of the lengthy sales pages you’ve seen – you are not giving twenty reasons why they should buy something from you. Your squeeze page should be straight to the point , in effect, “Here’s what I’ll give you… and here’s what you need to do to get it.”

7. No External Links

You shouldn’t include any external links or advertisements on your squeeze page. No links to your other sales pages, no links to other web sites or affiliate products, and definitely no Adsense ads . Your objective is to remove all other options that might distract your visitor. Now they have a simple choice, to subscribe or walk away.

8. Use a Good Design

If you use a professional-looking design on your squeeze page it will look more professional and your conversion rate should increase because people will perceive you to be more professional and trustworthy.

9. Get Personal

Consider adding your photo, and your name or signature for a personal touch. You probably shouldn’t use your real signature – simply show your name in a font such as Brushscript.

10. Include a Privacy Policy

Do you respect your subscribers’ privacy? Then tell them so! We recommend that you display this information close to the submit button.

Those are 10 components of good squeeze pages. Try implementing them today.