“Is Your At Home Based Business Utilizing Social Media?â€
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Often when I talk with at home based business entrepreneurs about social media, I have to say it is not rare for their eyes to glaze over – or worse, for them to stifle a yawn. I think this initial behavior from people not “up to speed” with the marketing potential of social media is because for many, social media is viewed as “silly” and not worth thoughtful consideration from shrewd business professionals?
Work from home company professionals whom have not taken the time to look at the fabulous promotional potential of social media are doing themselves a immense disservice. Alas, they have decided that social media is not a real advertising tool for businesses. Perchance they see “little” children “tweeting” away and believe that’s “all well and good”, but have persuaded themselves it is only for children.
But for top home based business people that have truly looked into the promotional potential of what we call the “big four, (Facebook, Twitter, LinkedIn, and YouTube), they now understand their astounding reach and with it, their potential for seriously boosting their company’s fortunes!
Here’s why – in March 2010, Facebook overtook Google as the most frequented site in the world with over 400M visitors and Twitter is close behind with 114M. Seeing these astounding numbers, a home based small business professional should easily “get” the tremendous significance. People all over the world are finding it more advantageous for them to be on Facebook, than to be on Google.
Google is “dynamite”, but it’s very impersonal, being primarily used only for search. There are no real ways of connecting with people on Google! What generates “awe” is the speed with which the “big four” have taken a seat right next to Google at the tech world’s adult table.
Until recently derided as hawkers of immature missives, (“my latte is cold!”), the “big four” have revealed themselves as accurate barometers of mass culture. Today, if a subject isn’t mentioned in one of these social media networks, did it happen? They have become the world’s “town crier”. They’re a place where you can see what millions are talking about and feeling, unbiased and in real time.
Today devotees range from CEOs of large companies, (IBM, Coke, Dell, Apple, General Motors, Exxon, etc. etc.), to regular working people all talking online, and all with the ability to impact just about everything. Contemplate the awe-inspiring potential of taking the lead in discussing the benefits of a new product or service your top home business just brought to market? Even if you are part-time just trying to earn extra money from home, you will see the marketing possibility with the ability to showcase your business with a half billion person audience at the “flip of a switch”!
Marketing Sherpa, an online marketing analysis organization, completed a recent analysis of why people utilize social media? I’ve attached below the results which is a synopsis of their survey.
Max Connectors are those individuals with over 500 social links. If you consider your local chamber of commerce, Max Connectors would be those individuals who are the most tuned in, tapped in and successful of your close circle of business associates.
The Chart beneath answers the query “Why consumers “friend” or follow companies?” (Of course we now “like” instead of “follow” on Facebook.)
Chart Title: Why Consumers Friend or Follow, (Like), Companies
Learn about new products/features/services
- Max Connectors: 61%
- Daily Users: 61%
- All Respondents: 62%
Company culture, environmental responsibility, workers policies, etc.
- Max Connectors: 48%
- Daily Users: 41%
- All Respondents: 30%
Learn about specials, sales, etc.
- Max Connectors: 46%
- Daily Users: 65%
- All Respondents: 64%
Entertainment – funny or insightful
- Max Connectors: 37%
- Daily Users: 34%
- All Respondents: 35%
The overwhelming majority of the “Hyper-Connected” or opinion leaders are there to do business!
They engage social media to:
- Check out new products, features, or services.
- Learn about the company culture and to see if the business is one whom they will feel comfortable giving their business to.
- Learn about any specials and sales that may bew going on?
- Finally, and significantly less often, they use social media for entertainment.
It is simple to contemplate that social media is insignificant. Twitter with its 140 character limitper tweet, Facebook with the pictures of your aunt Betty you might rather not see, YouTube with arguably the preeminent vault of hilarious, and “whacky” videos ever, but LinkedIn has always had its main concentration on business. These are also where a great majority of users make their purchasing decisions.
That is not to say that people spend all that money using the Internet. But if you are not utilizing e-commerce, you may be loosing out on a mega potential to add extra sales outside the confines of your companythe current limitations of your business? And if you are not involved in social media to advertise your e-commerce strategy, it is likely your firm is not making as much money as it should be.
So I’ll leave you with this: social media is a tool to engage in business, and it should be a substantial part of your promotional strategy!
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