Blog RSS 101
March 6, 2010 by admin
Filed under Blog Marketing
To get a clear view of what a Blog RSS is, let me give a short overview of what is an RSS. The abbreviation of Rich Site Summary or sometimes Really Simple Syndication, RSS is basically a format in conveying a change in web content. It is very helpful for people who frequently use the web by keeping them informed of the latest content of their favorite sites. It is very efficient since it retrieves the information automatically, and eliminates the trouble of visiting sites the same way you did the first time.
Today, most bloggers have turned to RSS to maximize the relay of blogs to their readers. Let me elaborate on how a Blog RSS works. Suppose you want to syndicate your blog to websites. Normally you need to do all the trouble in distributing your whole posts by going to the sites one by one. In Blog RSS, you don’t have to go through each and every site to input the content the same way all over again. The sites that have your syndication code will automatically receive the information that you input once and the feed will do the rest of the job simultaneously. What’s more? As you update your blogs, it gets updated on the sites as well.
One good thing that bloggers love about Blog RSS is that feeds don’t get deleted by anybody and only you can do the deletion. So, you actually have total control over your posts. By providing the link to your feeds, you have already relayed the information to your readers. Just post the code on your website and that is it. You don’t even need to send out emails. Through Blog RSS, you have eliminated the hassle of spamming when you want to add a new content to your blog or update an existing blog. Even your web developer doesn’t need to do a thing.
Blog RSS is practically a good thing in the blogosphere. The bloggers, readers and the websites, even search engines are happy about this. It’s now being used in almost all medium of relaying information in websites. So, it’s time to crash out that campaign over e-newsletters or spamming. Switch to RSS feeds and make your blogs stay in the internet forever.
Maximizing Blog “Searchability” through SEO
February 18, 2010 by admin
Filed under Blog Marketing
It is the most challenging part in blogging for most bloggers. Getting people to actually search and view their blogs to drive traffic. So how is traffic created in blogs? The answer lies in SEO – Search Engine Optimization.
Having your blog indexed by giant search engines like Google, Yahoo or MSN in a good blog search result opens the possibility of your blog being viewed by a good number of people. With millions of web users around the world looking for answers in the internet and using these search engines, missing out on this idea of optimization makes your blog futile.
Another thing that a blogger must not miss out is the quality of information that has to be delivered. SEO and quality information should go along to increase your chances of being viewed by readers. Quality content and SEO should be in balance. Quality information means a good output of your article with the correct target people. It doesn’t have to conflict with focusing on SEO along.
Optimizing Search Engines requires a specific technique and you don’t have to be an expert to learn it. The secret here is not mainly in the topic but the relevance of your topic to the keywords that people are looking for. Suppose a reader is in search for blogs about retirement benefits, so instead of elaborating more on the topic, hit the keywords; retirement, plus benefits and put a lot of emphasis to it.
Another secret in optimizing blog search engines is to be linked to other relevant bloggers. Other bloggers become relevant when they are blogging a topic that touches one or two of your keywords. Notify them of your blog and get connected. The more connections you make the better chances of traffic. Imagine a person viewing a different blog and not even on your range, but being directed to your blog because of the connection. It’s simple but tricky.
Other bloggers buy links from sites with a good blog search engine rank. It’s not really the best of options but not a bad idea at all. You can also swap links with other site owners but this is a bit more complicated but very useful to divert readers to your page. There are a lot of ways to optimize your blog search, but only few are proven to create real traffic. So try out the suggestions for your blog and see if the results are there.